With this in mind, today we are excited to be rolling out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform.
And it is important to Zoom that we can continue to provide our products and services to users without a paid subscription, drive innovation and add even more value. Today, millions of users around the world access Zoom's products and services for free. As the pandemic took hold in 2020, we experienced exponential growth, and our user base expanded from primarily enterprise users to include a large volume of individual users.
Zoom's mission is to deliver happiness by bringing people together. Frequently Asked Questions Why did Zoom decide to launch an advertising program?
This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with access to our robust platform. We are incredibly proud to provide a service that helps so many people around the world stay connected. There is one thing we want to make very clear: as noted in our Privacy Statement, we will not use meeting, webinar, or messaging content (specifically, audio, video, files, and messages) for any marketing, promotions, or third-party advertising purposes. We have updated our Privacy Statement to account for this advertising program. Users will see a banner on Zoom’s website that provides a link that takes them to our cookie management tool. We have carefully and thoughtfully considered how to implement this advertising pilot program, and we have done so with the goal of ensuring user choice. Only free Basic users in certain countries will see these ads if they join meetings hosted by other free Basic users. With this in mind, on November 1, 2021, we announced the rollout of a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform.įor this initial program, ads will be rolled out only on the browser page users see once they end their meeting. And it is important to Zoom that we can continue to provide our products and services to users, drive innovation, and add even more value. Today, millions of users around the world continue to access Zoom's products and services for free. Note (4/21/22): After piloting the advertising program for several months, Zoom has decided to discontinue the program in order to focus our resources on areas of our business that we believe will best drive our strategy and long-term growth.
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